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Opinion

What’s your Point of Difference?

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point-of-difference

What’s your unique Point of Difference? Do you offer a product or service that nobody else does?   My Point of Difference is ME! Yep, that’s right: there are plenty of marketing consultants, copywriters and social media managers out there, but nobody can be ME.   I’m English. I’m silly. I’m obsessed with tea and […] Read more…

Would the child you were like the adult you’ve become?

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zoe-arpin-aged-five

Someone I really admire in my professional field is the most excellent Kate Toon. Kate is a copywriter and SEO expert who is very successful but very down to earth about it – and she’s also very quirky which leads to very funny blog posts. Oh, and she’s written an amazing book about being a […] Read more…