I’m very pleased to welcome artist Sarah Renae Clark to the blog this week to talk tips for increasing your traffic on Pinterest!
Sarah is an artist, blogger and stay at home mum from Melbourne, Australia. She has published a number of adult colouring books (which are amazing, by the way!) and sells printable versions on her website. She helps other artists and bloggers to build their own brand and learn how to market their art.
I asked Sarah to give Teapot blog readers some pointers on how to increase their traffic on Pinterest, as she has achieved significant success in this area in a very short space of time. Over to Sarah…
I’ve been on Pinterest for years. I used it to collect my favourite recipes, DIY projects and house decoration ideas. I had one lucky pin that went “viral” with over 60k shares, but I assumed it was just luck – I never considered that I could use Pinterest strategically to build my business!
In December 2016, I decided to learn everything I could about Pinterest marketing. I applied what I learned and quickly gained my first 1000 Pinterest followers in just two months. My blog traffic sky-rocketed and Pinterest quickly became the biggest referral of traffic to my articles and products.
Here are my top tips for you to see the same momentum for your website using Pinterest.
Optimise your profile
Your Pinterest profile represents your brand online – so make sure it is appealing to your audience! Try to keep your branding consistent by using the same profile picture as your other social media platforms, and design your profile to cater to your target audience.
You can do this by:
- Setting up a business account, not a personal account
- Making sure your profile description is completed
- Using keywords in your profile description, board titles and board descriptions
- Hiding personal boards that are irrelevant to your target audience
- Arranging your boards so your main topics are on your top row
Pin quality content
When your content is re-pinned, Pinterest assumes it’s popular (and you’re popular!) and will show your pins to more people, which results in more exposure!
Here are some tips to get you started on creating quality pins:
- Look at what is already popular on Pinterest
- Make sure your images are always high quality
- Design your images 735px wide
- Create vertical images – An aspect ratio of 2:3 or 4:5 is best
- Write an attractive pin description that provides context and descriptive keywords
Even if you don’t have any graphic design experience, you can use a free program like Picmonkey or Canva to create high quality images for Pinterest.
A final tip for bloggers- make sure you optimise your website for Pinterest and activate “Rich Pins”. This allows the social media platform to pull additional data from your article, recipes and products to include in your description.
The most successful people on Pinterest will pin anywhere between 10-100 times a day. But instead of just pinning a whole lot of stuff at once and then ignoring Pinterest for days, it’s important to spread out your Pins over a regular schedule.
The easiest way to do this (without going mad) is to use a scheduling tool like Tailwind or Boardbooster where you can load up all of your content and it will pin it over time for you.
Pay attention to your descriptions
If you’re re-pinning content on Pinterest, make sure you check the descriptions! Personalise them for your own audience, from your own perspective. In some cases you may also choose to add extra keywords to help the pin show up in searches.
Even if you’re not an active user, make sure your blog images are Pinterest-ready by including a Pinterest description in the “alt-image” tag of each image. When someone pins directly from your website, Pinterest will automatically use this description. Most people just leave the default description, so it’s much better to have a custom description with thoughtful keywords than “img30185.jpg” on your pins!
Don’t just pin your own content
One of my biggest wake-up calls with Pinterest was realising that it wasn’t about me. I used to be so afraid to pin content from other people – what if my audience liked their articles more than mine? What if I lose customers to my competition?
Pinning content from other people is actually a very effective way to grow your audience and build positive relationships with your fans.
By sharing content from other people, not only will you be able to produce MORE content than you could on your own, but you’ll also become a valuable resource to your customers, even with topics that are outside your own skill set. People will spend more time browsing your boards and you will become their first point of call when they are looking for information.
Join group boards
Group boards are an opportunity to collaborate with other people in your niche and gain exposure to a much larger audience. Here are some places where you can find good group boards to join:
Most group boards will include details in their board description on how to join as a collaborator.
Follow other Pinners and boards in your niche
Following other Pinners is a good way to attract new eyes on your profile and gain new followers. When you follow Pinners that have the same interests, there’s a good chance they will follow you back.
If you’re not interested in everything someone is pinning, you can also choose to follow only certain boards that fit your niche.
Promote your Pinterest boards everywhere
If you’ve already got a fan base on your website, email list, Facebook page, Instagram or somewhere else, why not invite them to join you on Pinterest too?
I try to incorporate my boards wherever they are relevant. I embed them into my blog posts using the Pinterest widget builder, I post them on Facebook and I send them to my email list. Sharing individual boards is usually more effective than just mentioning your profile.
Pinterest is so much more than just a good place to collect ideas. When used correctly, it can be a powerful marketing tool for your business or website.
AUGUST 2017 UPDATE: Sarah has released a Pinterest marketing guide! You can buy it here (FYI this is an affiliate link but I’d be recommending it even without one!)